BRINGING A PERSONAL
VISION INTO FOCUS
Anna Grace Photography is a husband and wife team of life event photographers.
Together they had created a portfolio of beautiful high-end images that reflected their desire (and ability) to capture the true essence of significant moments in people's lives.
ANNA GRACE RECOGNIZED THAT THE ONLINE EXPERIENCE WITH HER BRAND WAS NOT REPRESENTATIVE OF HER WORK.
“There was a disconnect between the sophistication of my photography, and the visual impact of my brand online,” says Anna Grace. “As a designer myself, it was going to be hard for me to let someone else take the reigns, but I knew that with the right touch, the heart of my brand would shine through.”
Anna Grace was also looking for ways to showcase the breadth of her work; she found that people were surprised to hear that she did more than wedding photography. That in mind, a clear site architecture that showed off all aspects of her business would be essential the success of this project.