A photographer with a design background understood the importance of visual identity to a business on the rise. It’s like we were #madeforeachother.

A NEW BRAND WAS BORN

 
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BRINGING A PERSONAL 
VISION INTO FOCUS

Anna Grace Photography is a husband and wife team of life event photographers. 

Together they had created a portfolio of beautiful high-end images that reflected their desire (and ability) to capture the true essence of significant moments in people's lives. 

ANNA GRACE RECOGNIZED THAT THE ONLINE EXPERIENCE WITH HER BRAND WAS NOT REPRESENTATIVE OF HER WORK.

“There was a disconnect between the sophistication of my photography, and the visual impact of my brand online,” says Anna Grace. “As a designer myself, it was going to be hard for me to let someone else take the reigns, but I knew that with the right touch, the heart of my brand would shine through.”

Anna Grace was also looking for ways to showcase the breadth of her work; she found that people were surprised to hear that she did more than wedding photography. That in mind, a clear site architecture that showed off all aspects of her business would be essential the success of this project.

 
 
 
 
 
 
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“It took me a year to pull the trigger on a rebrand and website. I went in search of a team of artists who could work collaboratively with me to create a memorable and authentic brand, with heart.”.

 — Anna Grace Pauloukin
 
 
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CAPTURING THE RIGHT LOOK AND FEEL

For Anna Grace, success was in the finer details of the branding. A self prescribed “typography nerd”, the creative team design a word mark “AG” logo that felt subtly sophisticated, and Anna Grace loved it immediately. With a brand direction set, the team went to work to build a website that would accomplish her unique business goals.


 
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MORE THAN A PORTFOLIO

A key component of the build was to ensure that there was clear separation and education about the diversity in Anna Grace’s body of work. She wanted to set her business up to grow in expanded markets, while still keeping wedding photography as her focus. The website needed to showcase wedding photography prominently, and educate clients about the breadth of her photographic subject matter–from pregnancy, to new births, to family photography.

Site architecture, user flow, and navigation were designed specifically to accomplish this goal. The homepage sets up the separation by introducing “The Wedding Experience” and “The Family Experience”, using the AG wordmark logo in different colours to create a visual identity for each service. In the navigation bar, weddings and family are both given prominence, and the portfolio section is organized by subject matter. The website leaves no question or confusion about the services, and quality of photography Anna Grace offers.

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BRAND + WEB THAT’S PRETTY AS A PICTURE

“It’s so me”. Three words that perfectly sum up the value of team collaboration. For a uniquely personal brand with ambitious dreams for growth, it was important that the brand + web design would effectively marry an authentic aesthetic and a user experience that educated, generated and then captured new leads. Since the rebrand and launch of her new website, Anna Grace says she’s received high praise and growing success reaching her ideal client. “Everything just makes sense and came together in such a beautiful way,” says Anna Grace. “I wanted people to see that the heart of my business is love, and the new site truly gets that story and experience across.” With this site as her “shop window”, Anna Grace is excited about the future, and feels that finally her work is displayed in the perfect frame online.

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“Everything just makes sense and came
together in such a beautiful way”

— Anna Grace
 
 

WE BELIEVE EVERY BRAND’S STORY IS UNIQUE. 

Let’s tell it together.
Would you like to connect with us?

Have more Questions? Get in touch.

 
 
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