LAW DONE DIFFERENTLY + NON TRADITIONAL DESIGN
Newton’s Legal is a new up-and-coming law firm with young and eager lawyers who want to make a difference and not just a ‘pretty penny’. Law firms tend to carry a stereotypical, stiff presence and we were tickled to create a brand and website that exhibits the opposite. Newton’s wanted a modern, approachable and non-traditional brand–not as easy as it sounds, but as always, we were excited for the task.
We had to get away from the typical businessmen in suits, the stiff look of stuffy offices and piles of paperwork or some of the off-putting options of stock photography.
With help from the team at Newton’s we were able to gather imagery that displayed modern settings of a workplace, abstract shots of ‘the suits’ and generally a modern feeling to the brand as a whole.
We responded by creating an approachable, modern logo with an incorporated icon that can be used as a single item. This created depth and versatility, allowing the brand to be used in different ways across the website and future material. Imagery was used to our advantage in order to create a website that stands out in the field of law in a modern, professional and non-traditional way.