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STRONG PERFORMANCE + STRONG DESIGN

Case Study
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Overcoming the challenges of a start-up we created an engaging brand and online presence sure to start a buzz in the emerging niche of Sports Mental Performance Consulting.

The Ask: help find the visual voice FOR THIS new business

Laura works alongside athletes of all skill levels and sports to improve attitudes, processes, and perspectives that will allow clients to excel in stressful and competitive situations. Ultimately they help athletes perform at a higher level in their sport.

The industry of “Mental Performance Consulting” is relatively new in the field of sports training and our challenge was to help build the visual aesthetics of this new industry that will not only blend seamlessly with current sports industry visuals, but also convey the ethos of Wheelhouse and what they can bring their clients.

"We hope that after working with us, clients will be able to put mental performance skills into their wheelhouse. As clients continue to work on mental performance training they will begin to effortlessly and effectively use mental performance skills during competition.

 
 

Client

Wheelhouse Mental
Performance Consulting

 


The Build
Brand + Website + Print Material

After discussing Wheelhouse MPC with Laura, we learned that the primary goals for the company were to be memorable, and to embody the movement and growth in an athlete’s performance.

To support the brand direction we extended the brand language to include a series of icons for all of the Wheelhouse services. 

 
 


I love that PB&J took my idea and ran with it to create a unique visual identity for my business.

— Laura
 
 
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Together with curated sports photography and carefully crafted phrases to engage passionate athletes we assembled the brand architecture to build a solid client base.

We then used these elements to create a strong brand presence for Wheelhouse as it is introduced to potential clients. Our creative team made this happen by extending the brand into engaging print material.

We also extended the brand into an engaging website

 
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WE LOVED WORKING ON THIS PROJECT

Working together with Laura we crafted headline copy and organized all the relevant content that would be presented on the site. This ensured visitors would understand the industry of Mental Performance Consulting and then easily get in touch to sign up! 

One of the most important things to Laura was to clearly explain what the name Wheelhouse means in the context of Mental Performing Consulting.

 

The brand is definitely resonating with people and I always get compliments on the website. Clients have even said that they decided to go with my business because of the fresh and professional website.

— Laura
 
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The brand is definitely resonating with people and I always get compliments on the website. Clients have even said that they decided to go with my business because of the fresh and professional website.

— Laura
 
 
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We believe we can take anyone to the next level. 

Take a look at our next-level services for brand and web.

Have more questions? Get in touch.

 
 
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