STRONG PERFORMANCE + STRONG DESIGN
Laura works alongside athletes of all skill levels and sports to improve attitudes, processes, and perspectives that will allow clients to excel in stressful and competitive situations. Ultimately they help athletes perform at a higher level in their sport.
The industry of “Mental Performance Consulting” is relatively new in the field of sports training and our challenge was to help build the visual aesthetics of this new industry that will not only blend seamlessly with current sports industry visuals, but also convey the ethos of Wheelhouse and what they can bring their clients.
We then used these elements to create a strong brand presence for Wheelhouse as it is introduced to potential clients. Our creative team made this happen by extending the brand into engaging print material.
One of the most important things to Laura was to clearly explain what the name Wheelhouse means in the context of Mental Performing Consulting.