After we locked down the site architecture, our designers got to work on the site design—where people fall in love at first site with the Total Cleanse brand. The old site was far more corporate than Daniel wanted, so we used their product
packaging for inspiration. 

“We had a lot of fun working with circle shapes and cross-sections of fruit and veggies. They give a friendly and fresh feel that’s on point with healthful living. This significantly shifted the brand from stilted to vibrant. We also decided to leverage Total Cleanse’s well-styled, playful Instagram account, by integrating a feed into the site,” says Hilary.