A Marketplace Built on Care, Clarity, and Purpose

Customer

Awear Market

Services

Shopify
E-commerce
UX/UI Design
Go-to-Market Strategy
Email Marketing
Paid Media

A clean-living marketplace shaped from real life, real resilience, and a mission that matters.

AwearMarket made its public debut on the TODAY Show, a moment that felt exactly right for the heart behind it — co-founded by Dave Coulier, (Yup! Full House’s one and only Uncle Joey!) born from a deeply personal fight with cancer, and rooted in making clean, toxin-free living feel easy, warm, and accessible.

The brand launched officially on Giving Tuesday, intentionally aligned with the kickoff of the V Foundation for Cancer Research V Week (Dec 2–14), a full-circle connection to the mission that sparked the marketplace in the first place.

This brand didn’t just “launch.”

It arrived with purpose.

How We Helped Shape The Brand

AwearMarket pulled us in early—right into the quiet, hopeful centre of what this marketplace was meant to become—and trusted us to help shape everything around it.

So we moved the way we always do when we believe in the mission: close, collaborative, inside the engine room.

We built the strategic backbone that would hold the whole experience steady.
We shaped the UX so shoppers can explore without friction or overwhelm.
We designed a UI that feels soft, modern, and gently uplifting; a place you want to linger.
We sculpted a Shopify Collective foundation that lets the marketplace scale with ease.
We tuned emails and retention flows until the brand felt human, warm, and genuinely conversational.
We worked shoulder-to-shoulder with the founders so the entire system moves like one organism, not disconnected parts.

Every category on AwearMarket—Food and Home, Hygiene and Apparel, Beauty, Kids, and Pets—carries the same clarity and quiet integrity. The kind of glow that happens when every decision circles back to trust, safety, and a deep respect for the customer.

AwearMarket arrives with its heart exactly where it belongs.

Much more to come in this story :)