All Recipes Create Pinpoint Accelerate
 

Working Toward a better future

 
 

We believe business needs to be a force for good and impact in this world. We believe it is the most powerful vehicle for change and alignment that we have. We plan on pb+j leading by example. Here are a few of the initiatives we have on the go in our relentless chase of progress over perfection. Join us and hold us accountable.

 

Sweet, sweet certification

B Corp Certified

We have gone through the rigorous B Corp Certification process as a company. It took over a year between assessments, retooling our legal, HR, and financial models, and plotting a meaningful path to the future, but we are beyond jazzed to call ourselves a B Corp Certified company! We couldn't be more proud of this journey and why we're doing it; we're putting our line in the sand on how we want pb+j to make our people and our planet better because we exist. Our journey isn't quite done yet, and it won't ever really be done, but each new step is one that we feel confident is the right direction.

How we're doing

  • BCorp Certified 2023

We going after it baybeee

Carbon Neutral Goal

We are proud to be partnered with Climate Neutral on the road to becoming a Climate Neutral Certified company. We are joining a passionate group of leading global brands coming together to tackle climate change. We are working with Climate Neutral as we measure our carbon emissions, invest in high-quality carbon offsets, and set ongoing reduction actions. To go a step further, we are the world’s only Carbon Negative Agency (that we know of). Not only is our entire company carbon neutral, but so is all of the patron work we do! So, from a carbon footprint standpoint, it’s like we were never here…but better. We’re committed to leaving things better than how we found it. Join us!

How we're doing so far

  • Accepted May 2022
  • Certified by September 2022
  • 128.32 tonnes of CO2 removed (that's like taking 28 vehicles off the road every year)
 
 
 
 

Community love

Volunteer Program

We've partnered with Hackergal this upcoming year to help support their mission of inspiring girls to explore possibilities in code. We will be donating 2-3% of our aggregate time as an agency this year to deliver impact on their growth goals in the DTC space and open up a new fundraising channel for their organization.

This pro bono partnership is not only going to help an amazing organization add more impact, but provide our team an opportunity to flex our lateral thinking skills as we ideate way upstream with their leadership team. This is part of who we want to be and it’s good for the communities around us. Stay tuned for more!

We are also currently exploring potential partnerships with support from Seneca College Sustainable Business students (for their capstone project)