Escarpment
labs
REBRAND. WEBSITE OVERHAUL. OPTIMIZATION STRATEGY.
The art of fermentation can be mysterious and stressful. So when you’re shopping for yeast, what you really want in your cart are insight, expertise and products you can trust. Escarpment Labs checks all the boxes.
When we met Escarpment in 2019, they were seeing good traffic and decent conversion on their site, but a low AOV (Average Order Value). With everything that they have to offer, we directed our efforts to increasing the value of each transaction by tackling and improving the overall search and usability of the website for their customers.
We audited the site to gain data-driven insights that would help our team determine the most effective tactics for optimization. Product search and suggestions became impeccably tailored to each user. Not one extra dollar was spent on ads and acquisition.
The results were clean, crisp and refreshing. Sales volume increased by more than 40%, Average Order Value increased by 75% within 30-days (YoY), and staff saved hours per week in manual tasks through automation.
“[Sales] volume is way up, and AOV has gone up a fair bit with customers adding on nutrients, homebrew pitches, merch, plates, etc a lot more frequently. Honestly, I think we're going to be struggling to meet demand!…”
— RICHARD, CO-FOUNDER + LABORATORY DIRECTOR
LET’S DRINK TO GREAT RESULTS
Craving some bright and bubbly ROI? You’ll find we hit the spot.