20-minute webinar. No fluff, No filler.
YOUR GROWTH STORY HAS A MARGIN PROBLEM, DOESN'T IT?
Revenue's up. Cash is still nervous. Let's find the metrics telling the truth — before your Q4 ad spend hits and buries the leak for another quarter.
Let's be honest about your dashboard for a second.
Revenue's up year over year. ROAS looks fine in the deck. Everyone nods. But cash is tighter than the top-line says it should be — and nobody can point to exactly where it's going.
Your dashboards are reporting, confidently, on the wrong things. Meanwhile Q4 is coming: the biggest spend of the year, about to pour gasoline on whatever's already leaking.
HERE'S THE PART NOBODY PUTS ON THE DASHBOARD.
Revenue and ROAS are lagging indicators measured at the top of the funnel. They confirm what already happened. The leak happens downstream, where almost nobody looks. It shows up first in Revenue per Session (RPS)—whether every visit to your site is worth more or less than it used to be—and then in the margin, returns, and whether that customer ever comes back.
A brand can grow revenue 20%+ while quietly losing money on every new customer. Miss it, and Q4 spend just multiplies the problem at the worst possible time.
WE'LL SHOW YOU HOW TO SPOT IT — IN 20 MINUTES, BEFORE Q4.
What you'll walk away with
Four shifts you can take straight to the P&L:
1) WHY REVENUE AND ROAS ARE LYING TO YOU (POLITELY)
The numbers in every board deck that applaud the click and the checkout, then go quiet on everything that actually decides your margin: returns, repeat rate, what you keep.
2) HOW TO READ RPS LIKE A TRUTH SERUM
Revenue per Session is the first honest read past the top line. Is each visit actually getting more valuable, or less? We'll show you how to read it, and where it points next.
3) WHERE THE MARGIN ACTUALLY LEAKS
A real (anonymized) brand pouring more spend behind its best-selling product. Climbing revenue, healthy ROAS, textbook strategy. Until we followed the dollar all the way down and found what nobody was looking at.
4) HOW TO PRESSURE-TEST YOUR FUNNEL BEFORE Q4
Walk away with the same worksheet we run on Patrons, and follow your own dollar from the click all the way down to find the leak on cheap(er) summer traffic instead of $50-CPM holiday traffic.
Who this is for
Marketing execs, brand leaders, and operators at $20–50M multi-channel brands where revenue keeps climbing but profit somehow doesn't — and the dashboards aren't telling you why.
WHO IT'S NOT FOR: Anyone hunting for a prettier dashboard template. The problem isn't the chart — it's what you're measuring. You don't need a webinar for that.
Why now?
Summer's slow. Smart brands use it to find the leak.
Late June is the only moment "pressure-test your funnel before you spend" lands as common sense instead of an audit. Find your leaks now, on quiet traffic, and you walk into Q4 spending into a funnel that's actually built to convert.
Wait for the holiday surge and every expensive new visitor pours through the same leak — you just won't see it until January, when the margin's already gone.
Who's running this?
Hosted by Tom + Kyle, co-founders of pb+j
Hear directly from the team who've turned hundreds of underperforming DTC channels into reliable — and profitable — revenue engines. This is a free taste of how we think: 20 minutes, four ideas, one really telling case study. Not a 45-minute sales pitch wearing a webinar costume.
