pb+j Growth Kitchen
x Lorea

You move the numbers.
Ours move with them.

We told you the shape of this on page one: go hard for 120 days, then price the next thing on evidence. Here it is in three structures. We haven't forecast your results anywhere on this page. The two figures driving every number below are yours to set, and we'd rather argue about them now than discover we disagreed in January.

Now → December 31
— days to December 11
One window, one set of terms, three ways to structure it. We run through the end of December, past the deadline rather than up to it, so we're both looking at what actually happened before either of us decides what comes next. Billed monthly. Performance components settle monthly and reconcile at the end of the window.
Included in the window, not sold separately

Your non-THC line launches inside these 120 days.

The single biggest thing we can do about December 11 is make sure it isn't the only door. So the compliant sub-0.4mg line ships as part of this engagement: formulation brief, labelling, photography, PDPs, mood architecture carried across, subscription logic, and the launch sequence to the list we're building for you in the meantime.

Same moods. Same ritual. Same design language. Ready to sell before the deadline rather than scrambled after it. And if the full-dose line keeps its lane, you've simply added a second one.

The two numbers we'd be paid on

These are yours to set, not ours to predict. Move them to whatever you think is realistic, pessimistic, ambitious, or somewhere in between, and every figure on this page follows.

New DTC revenue added
across the window$250K
$0$500K
Revenue above where you are today. What you're already doing is yours. We're never paid on it.
Net new subscribers
on the book at December 31125
0250
Net of anyone who cancels. You have around fifty today. This is the number that decides whether the December list is worth anything, which is why we ask to be paid on it directly.
What a subscriber is worth
to you, lifetime$300
$150$600
Your number, not ours. It sets the ceiling on what any subscriber bounty can sensibly be, and we've priced ours against it below.

What each structure asks of you, across every outcome

Rather than pick one result and build a case on it, this shows all three structures across the full range. Where a line sits low, that structure asks less of you. Where it climbs, we're being paid because something worked. The marker is where you've set the sliders.

A · The Blend, recommended
B · Eat What We Cook
C · Base + Bounty

Every lever here trades against another, and risk is priced rather than free. Hand us more of the upside and the committed monthly falls, but not by the full amount, because variance is worth something. Take the upside away and the monthly rises to meet it, and our expected total comes down with it. The three structures below are the same trade at three settings: the more of our fee we put on the line, the more we're asking for if it lands. Priced against a neutral reference of $250,000 added and 125 subscribers, used only to value the swap. It isn't a forecast and nothing is owed against it.

What we'd recommend
Option A · The Blend
The deal in one lineWe go hard for 120 days. Then we both look at what the bill actually did, and price the next thing on evidence.

Paid on both the flow and the asset: a smaller share of new revenue, plus a smaller bounty on every subscriber. It's the only structure here that pays us for building the thing that survives December, which is exactly why it's the one we'd pick. A subscriber on your book on January 1 is worth more to Lorea than a good month in October, and our compensation should say so.

What happens on day 121 We decide together by November 15 and price it once the bill resolves. By then the list, the quiz, the retail bridge and the compliant line are live assets with real numbers attached, so the next agreement is written against evidence instead of forecasts. pb+j asks only for right of first refusal.
Committed
monthly$12,000

Set by the two levers below. Take either one down and this goes up.

Total across the window
Committed
Earned on revenue
Subscriber bounty
Effective / month
Share that's at risk
Negotiable with us
Share of new DTC revenue18%
10%28%
Bounty per net new subscriber$40
$20$60
Or, structured two other ways
Option B
Eat What We Cook
The smallest monthly commitment on the page, and the largest share of what we add. If the engine doesn't fire, this asks the least of you by a wide margin. If it does, we're paid like partners rather than suppliers.
Committed
monthly$6,000

Set by the lever below. Take the share down and this goes up.

Total across the window
Committed
Earned on revenue
Effective / month
Share that's at risk
Negotiable with us
Share of new DTC revenue32%
20%45%
Applies only above your current run rate. Wholesale excluded unless it came through a QR scan we built.
Option C
Base + Bounty
A predictable monthly number, then a bounty on every subscriber we put on your book and gates at revenue milestones. The most budgetable of the three, with the least swing in either direction.
Committed
monthly$18,000

Set by the lever below. Take the bounty down and this goes up.

Total across the window
Committed
Subscriber bounty
Milestone gates
Effective / month
Share that's at risk
Negotiable with us
Bounty per net new subscriber$40
$20$60
Paid on the net increase in active subscribers. If someone cancels, we don't get paid for them twice.

How this works, whichever one you pick

New revenue only

The share never touches revenue you already have. It applies above your current run rate, so you're never paying us for work we didn't do.

One set of numbers

We read from your Shopify and Klaviyo directly and send one statement a month. No attribution arguments, no competing dashboards.

Nothing capped

We don't cap our upside and we don't ask you to cap yours. If this works better than either of us expects, we both find out at the same time.

A door out

If the December rules land in a way that changes the business, either side can step out on thirty days. You shouldn't be paying for a plan that stopped being the plan.

Nothing on this page is a forecast. The two inputs at left are set by Lorea and every figure follows from them; the curve extends those same two inputs across a range of outcomes, holding your subscriber-to-revenue ratio constant, and is a comparison of structures rather than a projection of results. Revenue share applies to DTC revenue above Lorea's current run rate, net of refunds, chargebacks, discounts, taxes and shipping; wholesale is excluded unless retail-attributed through the QR program. Regulatory dates reflect Section 781, P.L. 119-37 as amended by the continuing resolution passed August 9, 2026. A moving target, and one to confirm with your counsel before acting.