Loverboy

Loverboy’s founders are cast members on Summer House—an American reality show on Bravo that follows Loverboy’s development. We were asked to launch the premium sparkling hard tea brand online in show-stopping style. We translated the visual identity and packaging onto the web to allow customers to learn more about the product (including how and where to buy it). Merch was in high demand and needed full consideration in the UX. The end result is a fun and vibrant online experience, bursting with colour, personality, and confidence. Cheeky interactions entice users to engage with the brand. Integrated social and newsletter calls-to-action harnessed the full power of their broadcast following.