A brand built for flow and focus
PATRON
Starmount
Services
Shopify
UX/UI Design
Go-to-Market Strategy
Email Marketing
Copywriting
Photography + Creative
The founders behind Starmount already knew the beverage space. Really well.
They’d built success in the alcoholic cider market, and they’d felt the ground shift as a whole generation started reaching for drinks that give something back instead of taking it away.
So they set out to make the one they actually wanted in their own hands every day: a better-for-you beverage built for where the functional category is headed — clean, steady energy with none of the crash, the jitters, or the trade-offs.
That drink became Starmount; the Mushroom Revolution, reimagined. Sparkling, bright, and genuinely delicious, with none of the earthy taste people brace for.
This brand didn’t just launch. It arrived in flow.
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“We’ve had people build brands for us in the past, but never like this. We came to pb+j wanting something fresh, and they delivered. The website is beautiful! It gives our business a real presence and legitimacy. They’re creative, professional, and so knowledgeable. The weekly meetings were awesome, the team was collaborative and respectful, and it always felt like we were driving at the same goal. We always understood exactly where we sat. We’ve definitely made the right choice, and I know we’ll keep working with them as we grow.”
– Lindsay S., Co-Founder
How we helped shape the brand
Starmount pulled us in early… like, really early. Before the liquid was developed, before there was even a can to photograph, we were already at the table.
They came to us for our work in the beverage space—brands like BERO and Loverboy, where we’d learned how to turn a great drink into a brand people actually build a relationship with. What began as a focused DTC web design-build kept opening up: the more we shared, the more the partnership grew, until we were helping shape the brand itself.
So we moved the way we always do: close, collaborative, inside the engine room, on a steady weekly rhythm.
We built a customized Shopify foundation made to scale as the lineup grows.
We shaped the UX/UI, so the experience feels as clean, calm, and clear as the energy it sells.
We wrote the copy and the voice until it sounded unmistakably like Starmount.
We created the photography and creative assets that make the beverage look as good as it tastes.
We architected the email and retention flows that turn a first sip into a daily habit.
We built the go-to-market plan that carried Starmount from idea to IRL. Fast, and done right.
Getting a brand from idea to ‘shelf’ is one of the things we do best. With Starmount, we got to do it from before the first drop.
And we’re just getting started. Starmount is building across DTC, wholesale, and retail, and the next chapter is connecting those channels so the brand feels like one thing wherever a customer meets it, not three. It’s the same dot-connecting work we did with BERO and countless other brands, and it’s exactly where this partnership is headed next.
Much more to come in this story :)
