These aren't DTC brands in the traditional sense. Nope.

They're international household names with deep retailer relationships and tens of millions of customers who need to find product, access resources, and connect with the brand digitally. The sites needed to do all of that, while meeting accessibility standards and integrating with complex enterprise IT infrastructure.

Complexity factors:

• 20 distinct brands, each with a unique identity, tone, and audience

• Deep retailer integration requirements across national grocery chains

• Enterprise-level IT infrastructure and approval workflows

• Accessibility requirements across all properties

• Tight sequencing to maintain continuity across a 24-month program

pb+j designed and executed the full replatform in batched waves for efficiency;

Allowing each brand team to review and approve in parallel without bottlenecks, and enabling shared infrastructure decisions to cascade across all 20 properties simultaneously.

Scope delivered:

• Complete UX/UI redesign for all 20 brand and corporate sites

• Custom Shopify build with enterprise IT integration

• ADA audit and implementation across all US properties

• Retailer integration: store finders, product availability, coupon systems, and more

• Resource hubs: recipes, brand stories, product education

• Foundational DTC architecture designed to support future expansion, insights, and innovation initiatives

• Ongoing support and development management post-launch

Delivery model: Batched by priority, brand family, and phase for maximum efficiency.

What This Lays the Foundation For

What pb+j built underneath is bigger than the sites themselves. The infrastructure now in place positions FGF Brands / Wonderbrands / Snackrupters to begin using its digital presence as an active insights and innovation engine, capturing consumer behaviour data, predicting trends, testing product concepts, adding real-time customer value, monetization, and informing discussions across the full organization.

That's the next chapter of this partnership. And we'll be there for it.