The $1M DTC Revenue Risk Session
Before you burn $100K on a Shopify redesign, take twenty minutes with us.
March 26
9am PDT / 12pm EDT / 4pm GMT
March 26
Every year, a capable marketing team looks at their storefront and decides the moment has arrived for a reset.
A new theme appears on the roadmap, a fresh UX promises smoother journeys, and somewhere in the process an agency deck lands on the table with beautiful slides and a timeline that feels extremely convincing.
Six figures later, the storefront looks fantastic! And the revenue continues behaving exactly the way it did before. *womp womp* Bummer.
Because the real risk inside most DTC programs lives beneath the experience, deep inside the offer structure and the conversion mechanics that are quietly shaping performance, while the conversation circles around layouts and design systems. A redesign can polish the surface while the real growth levers sit untouched.
That gap between what gets redesigned and what actually drives revenue is why we're hosting this session.
March 26
9am PST / 12pm EST / 5pm GMT
On March 26, we’ll open the hood and walk through how experienced growth operators (that’s us!) evaluate a Shopify redesign before serious money moves across the table.
The goal is simple. Separate strategic investment from expensive distraction.
Twenty minutes. Live. Operator to operator.
How It’ll Go
1
This session moves quickly! Tom and Kyle will walk through the signals experienced teams use to tell when a redesign supports growth and when it simply satisfies internal momentum.
2
You'll also see where the real million-dollar revenue risk tends to hide inside many DTC programs, and why it usually sits far away from the areas most redesign conversations begin.
3
By the end of the session, you'll have a clearer way to evaluate the redesign question sitting on your desk, along with a better understanding of which levers tend to move revenue first.
Who Should Come
This conversation is built for leaders running DTC inside multi-channel brands doing $20M - $50M in revenue.
The ones responsible for company-wide growth while juggling agencies and dashboards, and the ones considering or reviewing a redesign proposal that carries a meaningful budget. If that decision is somewhere in your planning cycle right now, this conversation will feel familiar.
Hosted By
Tom and Kyle!
Co-founders, pb+j
Hear directly from the founders who have led the work with hundreds of brands, helping teams turn underleveraged DTC channels into reliable revenue engines.
After The Session
If you're actively considering a redesign, we’ve got another door for you to walk through. Request a Tough Love Redesign Verdict.
Share your metrics along with the reasoning behind your redesign plan, and Tom or Kyle will review it and deliver a ten-minute one-to-one teardown. You'll hear where the plan makes sense, and you'll hear where the risk sits.