Jamie’s company places immense focus on its award-winning culture. In an industry that can be cookie cutter, Sales Talent Agency has earned a reputation for its awesome culture. This had to shine through on the website. Other must-haves: keep the green and white colour scheme and use the recently taken Sales Talent Agency photography.
Jamie asked us to modernize the Sales Talent Agency brand. Overall, the brand was strong, but a few elements were at odds with the feeling they wanted to convey. Our team devised subtle, yet impactful changes to bridge this gap such as turning dense factoids into easily digestible infographics, adjusting the ratio of green to white for a friendlier feel, and replacing their overly formal and loud font and all caps styles.
We were moving in the right direction, but we all agreed their images—despite being bright professionally-taken photos—weren’t on brand. “Our original images looked staged, like stock images. We realized we needed more natural photos where our people looked genuine,” said Jamie. To execute our game plan, our pb+j designers created an artboard that captured the type of shots and framing needed, then directed the photo shoot. The resulting images were the icing on the cake!
“I can be a challenging customer, but I know that pb+j will collaborate with me and get me to a final product I’m happy with. In this case, the first concepts didn’t feel right, but pb+j listened, and when they came back to us they nailed it. Their recommendation to retake our photos was spot on.”